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Research Overview

Insight into the business technology audience can help technology marketers fine tune marketing communications and media usage, launch new and tweak existing products or services, expand into new markets, create business plans, and pinpoint optimal IT decision makers.

Some of the questions you can have answered include:

  • How does one build a successful integrated campaign?
  • What's happening in the market? What are the key trends?
  • Who are the competitors?
  • How do IT decision makers talk about products?
  • Which needs are important?

In this section, you'll find insight and analysis to help develop your marketing plans.