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Selling What You Know - Three Keys To Content Marketing

As B2B buyers become more sophisticated and go digital, social and mobile, marketers and their companies need to shift what and how they produce and deliver business information. B2B marketers must utilize professional content - leading with WHAT THEY KNOW - to engage prospects and customers in the marketing and sales process. "Content Connects" is topical research and best practices on how B2B and technology marketers can more efficiently develop and use credible, relevant content to engage, nurture and build trusted relationships with prospects and customers.

Research, marketing research, Tech Marketing Smarts Blog