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Tech Marketing Webinar: How Effective is Your Content Marketing?

How Effective is Your Content Marketing?

Stephanie Stahl, VP of Content, UBM Tech
Amy Doherty, Director of Research, UBM Tech

Webinars, research, white papers and video… what do they all have in common?pics

These are just a few of the key content formats business technology professionals rely on to make purchasing decisions.

UBM Tech released its 2015 Content Connects research report which studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires. Join Stephanie Stahl and Amy Doherty for our upcoming 30-minute webinar to hear the results of the study and data that can help improve your content marketing strategies and increase sales.

The 2015 Content Connects research data is based on a total of 485 business technology professionals and examines the following content types:

  • webinars/virtual events
  • research
  • video
  • vendor content/advertising
  • mobile
  • digital radio
  • white papers
  • infographics
  • slide shows

June 10 – Time: 10:00AM PST / 1:00PM EST – 30 minutes

Register Now!

content connects, content consumption, content marketing, IT Industry Research