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Thank You For Joining UBM Tech For The Virtual Road To Revenue

Eloqua's Virtual Road to Revenue lineup included UBM Tech's Jonathan Vlock, director of client marketing strategy, who shared How To Make Your Nurture Programs Work. The presentation covered:

  • Relevant content results in action
  • How customers purchase: the organizational change process
  • What is successful nurturing?
  • The campaign centric approach versus the customer centric approach
  • Automation: a two way conversation
  • Lead scoring: what should be scored?

Missed Jonathan's session? Download the presentation or view the recorded session

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