2014 Event Looks at Full Scope of Technology Marketing, Welcoming New General Manager & Creating a New Experience
SAN FRANCISCO, Oct. 9, 2013 /PRNewswire/ -- Today UBM Tech announces Tech Marketing 360, a premier event for tech marketers intended to educate, inspire, and grow the tech marketing community with a 360 degree vision into the disrupted world of technology marketing. Tech Marketing 360 welcomes a new General Manager, Gayle Wolski, and will take place in a new location, The Ritz-Carlton, Laguna Niguel in Dana Point, CA from February 18-20, 2014. For more information visit: www.techmarketing360.com.
Hosted in The Ritz-Carlton, Laguna Niguel, Tech Marketing 360 will offer a multi-day educational conference dedicated to technology marketing. Educational sessions will highlight the successes and failures of the best marketers in the industry, and feature a line-up of speakers from Microsoft, LinkedIn, Young & Rubicam, AllAnalytics.com, Apptio, Datasift, FactRhythym, and Socedo, to name a few. The event targets senior-level marketers across all technology verticals for socializing and sharing of best practices in an intimate venue.
At Tech Marketing 360, attendees will hear use-case examples from other leading marketers about how to navigate business and technical decision makers' influence on technology purchasing, how to overcome "product" fatigue among technical audiences, and how the "consumerization" of technology has spurred the use of B2C marketing practices to drive new business. The conference program will be shaped by the following tracks:
- Keep it Super Simple: Balancing new technologies with tried and true techniques to drive holistic and cost-effective campaigns
- CMO as CIO as CEO: Redefining Marketing's role in the organization and bridging the knowledge gap between CEOs, CIOs and CMOs
- The Big Data Game: Drawing the line between science and art, and combining data and creativity to generate business outcomes
- Putting Social and Mobile to Work: Leveraging best practices gleaned from the B2C world to develop campaigns for B2B
- The New Decision Maker: Identifying, engaging and crafting messaging and campaigns that resonate with the ever-changing decision maker
"Our mission is to build a community of tech marketers, for tech marketers," said Gayle Wolski, Tech Marketing 360's General Manager, who is responsible for the strategic content that provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in marketing. "As a business technology media company, UBM Tech is in a prime position to serve the tech marketing community and we are working to do something different from any other existing marketing conference. Tech Marketing 360 will serve as the steward in the industry and as we transition away from the OMS brand, we are excited about the fresh strategy and new event direction."
Prior to her GM role, Gayle worked with the Online Marketing Summit, Enterprise Connect and NoJitter brands at UBM Tech. She also previously worked as a Media Buyer and Planner at both Leo Burnett Chicago's Starcom as well asDoremus San Francisco. Gayle was on the planning team that formulized Allstate's "Good Hands Play of the Game" football campaign.