San Francisco, April 30, 2013 – UBM Tech, the global media business that brings together the world's technology industry through live events and online properties, today announced it is the presenting sponsor of the Avnet Technology Marketing Summit an exclusive two-day conference focused on bringing together distribution sales and channel leaders and their marketing/communications members from supplier partners across Avnet, Inc.’s operating groups, which will take place May 20-22, 2013 in Scottsdale, AZ.
Over the past few years the electronics industry has gone through a vast transformation, coupled with a revolution in how companies communicate and share knowledge. “But nothing beats person to person demonstrations and engagement with our partners,” organizer, Al Maag, Avnet’s chief communications officer stated. “The Summit, with a theme of ‘Diamonds in the Rough,’ brings together industry thought leaders in technology sales and marketing to share key trends, insights and education to drive technology sales. This is a first time opportunity for IT and component suppliers to work with our entire talented and experienced marcom team on the latest tactics to create demand. This shared industry focus is a new and motivating value to our supplier partners.”
“UBM Tech and Avnet have collaborated before, most recently to celebrate electronics innovation with the ‘Drive for Innovation’ Tour. It is a privilege for us to extend our relationship with Avnet on the sponsorship of their Summit,” said Paul Miller, CEO, UBM Tech. “This is an ideal venue for us to showcase our best practices and along with Avnet, help technology manufacturers, suppliers and partners drive more revenue.”
As part of the sponsorship, UBM Tech will participate in the “B2B Trends Discussion” panel; “Innovative Solutions in Marketing and Community Relations” panel; and a PR panel discussion.
In addition, Miller will present “Content, Community & Commerce – Delivering on the Revenue Imperative.” Marketing’s primary role has shifted from big idea brand building to driving revenue and relationships. Marketing must deliver ROI and move from a cost center to a revenue generating organization. At the same time, the Web has become the primary catalyst and information source for technology and channel professionals to identify, research and scope prospective solutions and providers. Progressive marketers are developing and executing modern marketing techniques that integrate targeted, high value content to nurture conversations and actions to ultimately create customers and revenue across all marketing changes. In this discussion, UBM Tech will share strategies and practices on how marketers are changing the way they market and deliver on this new mandate. This discussion will focus on: creating high value content that engages prospects and align with their buying process; nurturing and build relationships via content and conversations; and converting and creating customers to revenue.
The Avnet Technology Marketing Summit is for Avnet franchised suppliers only. For more information visit: http://www.cvent.com/events/avnet-technology-marketing-summit/agenda-acd52a4c44ab42519ff3ebf064764524.aspx