New Content Marketing Solution Delivers Video Production, Hosting and Syndication
InformationWeek announced the launch of Tech Theaters, a full-service video marketing program that delivers content development and high-quality video production as well as video hosting and syndication. A new content marketing solution, Tech Theaters enable technology vendors to educate and engage business and technology professionals through scripted instructional video and powerful visual graphics.
As video continues to offer marketers tremendous promise, InformationWeek's Tech Theater program helps technology vendors leverage the popular medium. UBM TechWeb research shows that nearly 40% of tech decision makers regularly watch video as part of their jobs, while 38% have based a technology purchase decision on vendor-produced or sponsored video.*
InformationWeek's Tech Theater program includes the production of custom-created instructional videos and custom webpage "console." Also featured on the console are both targeted content developed by InformationWeek and assets from the technology vendor, providing a natural multi-layered engagement console for business and technology professionals to engage and interact with.
The program metrics include guaranteed streams and leads, as well as syndication of the videos across InformationWeek's extensive online network, YouTube and other social networks.
For more program details, go to: http://createyournextcustomer.com/products/video/tech-theaters/
*Source: UBM TechWeb Content Connects Research Study