UBM's Content Marketing Services received a Min's annual Best of the Web Award for Excellence in Content Marketing. Min's honored the very best content marketing programs and campaigns, based on measurable success metrics among consumer and b2b media. The award coincides with UBM's announcement that it will acquire Content Marketing Institute and Content Marketing World, furthering its already formidable footprint in the content marketing sector.
The winning content marketing program was for an integrated, multimedia program for CA Technologies. The campaign was designed to help CA provide thought leadership and customer education on DevOps. The campaign was targeted to midsize and large companies across all industries where software applications – from the mobile platform to the mainframe – play a key role in business innovation and competitiveness. Through a dynamic, multimedia plan that spanned nearly nine months, UBM Technology Group's content marketing team helped CA educate readers, viewers and attendees about the growing application economy and the challenges and benefits of adopting DevOps.
"We'd like to congratulate UBM on this honorable recognition," said Aruna Ravichandran, vice president of DevOps product marketing, CA Technologies. "UBM has been a great partner in helping us use a combination of online content and events to better engage with and help expand the knowledge of business leaders on the value and benefits of DevOps in today's application economy."
UBM Americas' campaign was comprised of a variety of digital and live event components, including:
- Digital Content – targeted prospects before, during and after the company's annual CA World event. Assets included an Executive Q-A, an infographic, a white paper, and on-site video interviews with CA executives.
- Executive Roundtables – a series of executive live roundtables around the country focused on real-world implications of DevOps.
- InformationWeek Elite 100 Conference – included a 45-minute executive briefing with CA executiveAruna Ravichandran and main stage panel participation.
- Full-Day Virtual Summit – UBM attracted thousands of registrants to hear about the state of DevOps from a variety of industry luminaries, including keynotes from "The Father of DevOps" Gene Kim, as well as Gartner and Intellyx analysts. There were 1,958 total qualified registrants.
CA Technologies' partnership with UBM has continued with a live InformationWeek simulcast event that was livestreamed yesterday from the CA Technologies' New York City office. The event, Automation, Speed and Quality: The Keys to Your Continuous Delivery Journey, featured a team of industry experts and InformationWeek contributing editor Lenny Liebmann, and can be viewed on demand.
Furthermore, a CA virtual event, InformationWeek Mainframe Virtual Summit: Mission Essentials for the Application Economy, will take place on Wednesday, July 20th.
To learn more about the content marketing team that produced the winning campaign and UBM's content marketing services, please visit: http://contentmarketing.createyournextcustomer.com/