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Understanding the Changing Security Landscape

Lessons Learned From A UBM TechWeb Security Roundtable

In February 2011 at the RSA conference, UBM TechWeb brought together two of the brightest minds in security – Jeff Moss of Black Hat and Tim Wilson of Dark Reading – to sit down with marketing executives in a roundtable format to discuss, debate and assess the state of all things security.

This white paper summarizes the key themes, market analysis and marketing best practices shared during the event.   Some of the highlights include:

  • An overview of the changing security landscape
  • A view from the top - policy and practice
  • In the trenches, the daily reality for security pros
  • Messages that motivate - marketing best practices

Find out what happened when these two groups came together to discuss, debate and assess all things security.

[download id=9747/]

Tags:
Research, marketing research, Tech Marketing Smarts Blog