UBM – our parent company – recently launched The CMO Site, a community for marketing executives and professionals focused on digitally-focused marketing strategies and insights. Marketers are trying to figure out how to efficiently use many emerging technologies to better execute marketing fundamentals.
As a CMO, I have been participating, chiming in and sharing my thoughts on a range of topics. I also find myself forwarding blogs, interviews and video clips to peers and my team. A few highlights to amplify my point:
- A number of discussions and interviews with CMOs sharing their marketing strategies (from BofA and State Farm, to name a few)
- Practical resources such as a CMO’s Guide to Marketing Automation and “How Apple Breaks the Rules of Marketing”
- Some very unconventional pieces of advice, like “Why Twitter Doesn’t Work” and “The Web Can’t Replace High Touch Marketing”
Check it out and let me know what you think. I also encourage you to contribute to the existing conversations or start your own.