According to research from the MarketingSherpa Lead Generation Benchmark Report, 75% of survey respondents had either an informal lead generation process or none at all.
Q: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs?
This is a troubling statistic when businesses are increasingly dependent on their marketing teams to grow and nurture leads. Today’s technology buying process keeps sales teams out of the conversation until much later, so it’s critical for marketers to establish a lead generation process that starts from the very first buying trigger.
If you consider your team part of the 75%, we’d like to share some of our best practices on the most effective lead nurturing tactics to help jumpstart your own lead generation process. Review our handy checklist, and let us know if there are more best practices you’ve discovered!