Looking for options to drive engagement and lead generation with your white papers? TechWeb participated in an report by Stephanie Tilton of Ten Ton Marketing that reviews your many options in the area of white paper syndication.
A key eliment in choosing a content syndication partner or in any lead generation campaign is to evaluate the quality of the audience and where IT Buyers look for high value content. Large numbers are attractive, however in the long run quality leads will always drive more revenue which equals a better ROI on your marketing dollars. Check out our White Paper research for more infomration on what business technology buyers want in a white paper and what sources they use to find content that will effect thier buying decisions.