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Keys to B2B Content Marketing Success

There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As.

Clorox CIO: Driving The New Customer Experience

Clorox CIO shares how a strong relationship with the marketing department can put tech professionals in the front seat when it comes to improving consumer experiences.

6 Tips For Marketing Tech Virtual Events

Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events.

How NOT to Be Part of the Tech Buy

Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.”

Leverage Your Intent Data To Drive Sales

Learn what intent data is, and how you can more efficiently and effectively fill your funnel with well qualified leads by reading and taking action on intent data.

Live Journalism - As Opposed To What?

The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this?

Stunning Social Media Engagement @ GDC San Francisco

The success of our social media efforts is the result of steady, hard work from a dedicated team, a clear vision and strategy, no fear of interaction with our audience, quick reactive fingers, and most importantly a good eye and witty sense of humor.

Attendee Perspective: 5 Critical Evaluations

I attended the event MAGIC in Las Vegas and was blown away by their ability to provide the perfect environment for sponsors, exhibitors, and conference attendees to connect with one another. The experience made me recall my mental tick list of what can sway a prospect’s decision to attend an event, and what an attendee expects to get out of an event.

Launch of a New Site for the Game Group Sales Team

Websites are an important extension of a brand. They serve as a "living” communication tool used to convey information, entice action, and showcase products. At UBM, the Game Group has a website dedicated to exhibitor and sponsorship opportunities. I decided it was time to take on the task of upgrading the archaic site 'Join the Game Network.'

CIO's Real Boss: The Customer

Not long ago, CIOs were the only C-suite executives with a meaningful understanding of technology. Now, others in the C-suite are becoming increasingly tech-savvy, and this has worked to the benefit of CIOs. The study shows that others in the C-suite -- especially chief financial officers and chief marketing officers -- are more inclined to collaborate with CIOs than ever before.

5 Ways Mobile Marketers Can Hold Consumers' Attention

No one pays attention anymore. And it's no wonder. According to Google, 81 percent of consumers use multiple devices simultaneously. So, how do you capture people's attention and imagination?

6 Ways CIOs Can Stay Ahead Of Customers

The customer is still always right, but now the customer is always everywhere as well, using mobile apps and social media to find a better deal, switch brands, and publicly criticize your product. But empowered customers aren't just a sales and marketing problem; they're also an IT problem now...

Build Richer Customer Relationships Using 'Small Data'

How can companies create personal engagement with customers? There's a temptation to adapt traditional analytical marketing techniques like segmentation, that treats customers as "personas," rather than people. To have meaningful interactions, you need to use what I call customer "small data" such as tweets, blog posts, LinkedIn job title updates, questions on Quora and pictures on Pinterest, to name a few examples.

10 Key Facts About LinkedIn Search

Whether you are looking for a new job, a new employee, or someone – anyone -- who can help you figure out how big data fits into social networking wrapped around analytics, search is a key function on LinkedIn. The professional social network this week announced changes to its search capabilities targeted at streamlining and relevancy.