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Infographic: The State of Digital Marketing 2014

What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year.

2014 Digital Marketing Priorities Report

The 2014 Digital Marketing Priorities Survey was commissioned by Create Your Next Customer and executed by IT Marketing World to identify trends and best practices for today’s digital technology marketers.

3 Ways Digital Communications Can Build Trust in Financial Services

The financial services industry’s reputation is still in recovery from the 2008 economic crisis, but digital communication is creating new opportunities for building credibility and authenticity. Here are several communications tactics that financial institutions can incorporate to build trust and loyalty among existing and potential clients.

Don't See A Business Need For A Digital Strategy?

The 2014 InformationWeek Digital Business Survey reveals the reasons why small and large companies don't have a digital strategy. The most shocking result is the number of small companies that don't see a business need for a digital strategy - especially compared to the large-company respondents.

13 Quotes That Will Help You Be A Better Digital Marketer

Who doesn’t love awesome one-liners? I certainly do, so I collected what I thought were some of the most compelling quotes from this year’s Content Marketing World in Cleveland. Let some of these quotes soak in – they are truly good filters to abide by when it comes to your content marketing strategies and tactics.

80 Digital Marketing Quotes to Drive Motivation

Today’s digital marketer has more responsibility than ever to build brand recognition, educate prospects, drive traffic, and generate new leads all at once. It can be a daunting undertaking, but simple words of encouragement can sometimes be the boost needed to accomplish it all. ExactTarget recently compiled a list of their favorite digital marketing and business quotes in a great slideshow to motivate marketers’ to push their creativity and innovation.

Digital Marketing in 2013: Fluid and Ubiquitous

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about how to ensure their messages were visible to their growing and portable communities. The one thing that stood out for me in 2012 was the realization by marketing professionals is that “Content is King!”

Webinar: Digital Marketing in 2013 – What You Need to Know

Join Shannon Ryan, Online Marketing Summit GM and industry thought leaders to learn about the trends and challenges that are transforming digital marketing and how to develop your 2013 strategy and initiatives to account for them. Register now for the complimentary webinar on Thursday, November 29 at 11:00 am PT/2:00 pm ET.

Digital Marketing’s Impact on the Customer Engagement Model

The insights from digital marketing are redefining audience intelligence, as we know it. Digital marketing has not only helped transform audience segmentation, it is now a benchmark and driver for the customer engagement model. The insights we can gather are deeper than ever and every aspect of an organization not only benefits from them, they can be a part of it.

The 4 Cs of Effective Communications

Question: Whether it’s a written piece like a white paper or a promotional email, or a more visual message like a video or a slideshow, what do all successful marketing communications have in common?