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Webinar Executive Summary: How The Tech Buy Goes Down

Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more!

Leverage Your Intent Data To Drive Sales

Learn what intent data is, and how you can more efficiently and effectively fill your funnel with well qualified leads by reading and taking action on intent data.

Infographic: Getting On The IT Short List

Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights.

How To Increase Your Event Sponsorship's ROI With Post-Event Nurturing

From a marketing standpoint, it can be frustrating (and a waste of money!) to see new leads from an event aging on the shelf. But solving the problem is actually easy! Read on to learn how to build a marketing communications strategy that will make the ROI of your next event skyrocket.

How to Reach Audiences Beyond Your Owned Channels

Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.

Refresh Your Marketing Strategy With Us At ITSMA

We believe that it’s never too late to refresh your marketing strategy. Meet with our experts at ITSMA's annual marketing conference on how you can address your marketing challenges and be more effective with your content marketing.

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision.

4 Reasons Your Marketing Automation Solution Fails

Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why.

7 Epic Content Formats to Reach and Engage Tech Pros

Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails.

Best Practices: Digital Display Advertising

This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing.

How To: Optimize Your Tech Event Sponsorships

Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities.

Best Practices Executive Brief: Research

Original research helps you understand your customers’ business challenges, purchase plans, and perceived barriers to adoption. Download the best practices executive brief to learn how to get started on your on research, and make sense of your results!

4 Truths about the Buyer’s Journey & Content Marketing

These are a summary of the themes and ideas that resonated during Content2Conversion. The first of four themes is that the buyer's journey is never linear which means that marketers need to enable buyers to back-up, skip, drop-out and re-enter the process.