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White Paper Best Practices

UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared.

Millennials Redefine Business Tech Buying Decisions

Businesses that want to prep Millennials to make these business decisions should arm them with the data and analytical insight they need to inform their choices. They should also foster a culture of collaboration, which Millennials will crave when it comes time to make important judgment calls. The ability to work with members of their team, employees across the organization, and vendors will be critical when it comes time to make B2B purchases.

2015 Tech Marketing Priorities Research

The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more!

The Digital Trends for Data-Driven Markets in 2015 & Beyond

Top marketing trends for social, mobile, advertising, and digital analytics. After winning the budget away from traditional channels like print and television, digital marketers now have to make it count. Michael Lummus, director of digital marketing solutions at Teradata, shared some of the ways data and technology are being integrated to drive competitive advantages, and where he expects to see the most change in the coming years.

How Are IT Pros Using Mobile Devices For Work-Related Content?

Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing.

3 Ways to Use Data to Improve Future Campaign Results

Individual message performance, whether we’re talking about press releases, blog posts or even social media updates, can reveal important information about audience preferences and the effectiveness of a specific message.

Implied Calls To Action

The biggest opportunity for content marketing is developing Moments Of Inspiration (MOI). An MOI uses an implied call to action, which is when users create their own action such as “How can I help?” But how would this work for B2B tech marketing?

10 Mandates For Your Landing Pages

Marketers spend a lot of time designing their landing pages, and often think theirs is perfect, i.e. clear messaging and stunning visuals. I learned at a CM World session that every landing page has an update that can be made, it’s just the level of how egregious the error. I condensed my notes to the ten best lessons that I hope you can use as a checklist to update your future landing pages.

Infographic: A New Era in Information Security

Our latest infographic shares results from the InformationWeek 2014 Strategic Security Survey. The infographic assesses the current state of security programs, where organizations are focusing their security efforts, and how IT is adapting to current threats and trends.

Integrating Your Pre-Event, Onsite and Post-Event Strategy for Optimal Results

Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success," surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more.

Research-Based White Paper: Four Pillars of Successful IT Events

Following up on last year’s UBM Tech Executive Event research survey, we conducted a similar research project early in 2014; this time, querying nearly twice as many IT professionals—almost 600 in all. This white paper shares some of that research, and also provides valuable tips that will help you build lasting relationships and achieve high-impact customer conversations at executive events.