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Infographic: The State of Digital Marketing 2014

What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year.

7 Ways to Leverage the Power of Social Influencers

Consumers have developed a heightened awareness of traditional marketing tactics and look to their peers as a trusted source of information. Brands are now harnessing the power of those influencers for a return on investment that goes beyond retweets and Facebook likes. Here are some of the valuable strategies to help target and tap into your social influencers.

2014 Digital Marketing Priorities Report

The 2014 Digital Marketing Priorities Survey was commissioned by Create Your Next Customer and executed by IT Marketing World to identify trends and best practices for today’s digital technology marketers.

Data Fog Blinds Marketers

“Companies are caught in a data fog, and they'll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information.

What Best Describes Your Lead Generation Process?

Find out how survey respondents to MarketingSherpa's Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs?

Are You Offering Prospects A Hot Fudge Sundae Without the Chocolate?

Imagine an ice cream parlor that offered a ‘hot fudge sundae,' but the ice cream they served wasn’t smothered in rich dark chocolate. It doesn’t matter how beautifully displayed the dessert is – the bowl gets pushed to the side because it’s less than what had been anticipated. Leads in a nurture program react exactly this way to emails that promise value and don’t deliver on it.

Twitter Now Allows Ad Targeting

Last week, Twitter announced that it is opening up to third-party data, which will allow advertisers to better target users based on online actions, as well as personal information like email addresses. This is great news for marketers!

The 3 Cornerstones of Driving Message Discovery

Discovery is a vital component to generating visibility for your organization’s messages. Read more to understand the three components of message discovery, and how they all work together to deliver visibility for the messages your organization issues.

Slideshow: Building Lead Nurture Programs That Work

50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they'll share:

5 Ways Social Media Makes B2B Sense

Although many have pooh-poohed the place of social in the business-to-business world, there are several ways in which social networking products and practices are being used to develop relationships with existing and potential customers. The trick is to not simply duplicate what's done in the B2C space.