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Technology Marketing Insights

Hoop Tales: A Magic Plan To Create Your Next Customer

By |  January 9, 2012

Anthony Perez had all his plans in place for the 2011/2012 NBA season – until it became apparent there might not be any season at all. What would you do if the big product intro which formed the core of your company’s marketing plan was scrubbed at the last second? Or your new, nifty web site or Facebook corporate page or Twitter promoted tweet program fell into that black hole of endless reviews and tweaking?

The 4 Cs of Effective Communications

By |  November 2, 2011

Question: Whether it’s a written piece like a white paper or a promotional email, or a more visual message like a video or a slideshow, what do all successful marketing communications have in common?