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Infographic: Make Your Marketing Strategy POP

UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers - from the office, to events, and back.

5 Best Practices For Content That Gets Results

How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they're just researching, narrowing down their options, or are justifying a purchase decision.

Infographic: The CIO State of Mind

Earlier this year, UBM Tech surveyed 150 senior level IT executives – including CIOs, CTOs, EVPs, and VPs – to gain insight on top concerns and issues weighing on their minds. Our infographic shares some highlights from "The CIO State of Mind - How to Successfully Engage with CIOs" research.

Integrating Your Pre-Event, Onsite and Post-Event Strategy for Optimal Results

Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success," surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more.

Research-Based White Paper: Four Pillars of Successful IT Events

Following up on last year’s UBM Tech Executive Event research survey, we conducted a similar research project early in 2014; this time, querying nearly twice as many IT professionals—almost 600 in all. This white paper shares some of that research, and also provides valuable tips that will help you build lasting relationships and achieve high-impact customer conversations at executive events.

The Pillars for Effective Face-to-Face IT Events

UBM Tech conducted an online survey of nearly 600 business technology professionals who attend IT industry events to determine why they attend, and what their expectations are from vendors before, during, and post event. One of the key findings revealed that IT professionals attend an average of only 4 events annually to gather in-depth information on emerging technologies, network with their peers, and learn about new products and services to help them make smart decisions for their businesses.

Webinar: 2014 Embedded Market Study | Then, Now: What’s Next

Every year UBM Tech conducts a comprehensive survey of embedded system designers in order to learn more about their trials, tribulations, issues, objectives and other key elements of the design cycle. If you are interested in getting the pulse of the global embedded design market attend this webinar to hear the highlights of our findings. In particular, we benchmark three to five of years of change with a look toward the future in all aspects of the embedded development process.