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Infographic: Social is a Business Imperative

Social media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.

Twitter's Enduring Struggle: ROI

The three top challenges marketers still face are measuring results and ROI (45%), building an audience (42%), and generating engagement (27%). While nearly half of businesses struggle to measure their success and ROI, they feel their presence on the social network is mandatory.

Infographic: Mastering Tech Content Marketing

Content marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. How to keep pace?

Infographic: The State of Digital Marketing 2014

What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us.

Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year.

Content Connects Peers

In late fall of 2013, UBM Tech conducted the Content Connects Research survey of nearly 250 business technology professionals to determine the types of content they rely on to make purchasing decisions. This presentation reveals our survey findings and offers a number of tips on how to differentiate your brand with materials that leverage the power of peers' influence, and, in turn, increase sales.

2014 Digital Marketing Priorities Report

The 2014 Digital Marketing Priorities Survey was commissioned by Create Your Next Customer and executed by IT Marketing World to identify trends and best practices for today’s digital technology marketers.

CMOs Optimistic About 2014 Marketing Budgets

According to a newly released Forrester and BMA research, CMOs from b-to-b companies are feeling somewhat optimistic when it comes to marketing budgets in 2014. While 45% expect budgets to remain flat compared with 2013, one third (32%) expects budgets to increase.

Don't See A Business Need For A Digital Strategy?

The 2014 InformationWeek Digital Business Survey reveals the reasons why small and large companies don't have a digital strategy. The most shocking result is the number of small companies that don't see a business need for a digital strategy - especially compared to the large-company respondents.

Mind of the Engineer - Top 5 Marketing Myths Infographic

These 5 misconceptions will help you better understand how to market to engineers. If you think any of these statements are true... well, stop. Check out the infographic and white paper here to learn more.

Infographic: 5 Major IT Purchase Process Influencers

Our latest infographic “By The Buy On The Fly” is a lighthearted take on the factors that influence the IT purchasing process. Tech buyers and marketers would be wise to “get their heads out of the sand” and read on to learn how to deliver optimal information for their customers’ needs.

Best Practices Series: Marketing To The Mobile Technology Worker

We now live in an “omnichannel world,” and for marketers that means that merely tracking user data across one or two channels is not enough. People have come to expect a seamless experience across all channels.’s latest Tech Marketing Best Practices whitepaper examines some of the trends in the marketplace that can affect how you develop an effective mobile strategy, as well as tips for integrating mobile into existing marketing campaign

Social Stacks: The New Business Imperative

As compelling as social business is, many organizations have not adopted social products or processes. In this report, we examine why social business cannot be ignored and recommend how companies can pave the way for success.

Research: IT Buying Triggers - How Tech Purchases Are Ignited

We are pleased to continue our research tradition with the release of our report IT Buying Triggers: How Tech Purchases Are Ignited & How the Buy Goes Down.

This report is based on new 2013 quantitative research which delves into the technology buying triggers of 730 business and technology professionals involved in the purchase process for technology products and services such as security, networking, data center, software-as-a-service, enterprise software and/or wireless mobile technologies at their organizations.

The Evolution Of Omnichannel Customer Engagement Strategies

Winterberry Group LLC, in partnership with Interactive Advertising Bureau (IAB), just released Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement, a white paper that highlights why today's tech marketer needs to create a cohesive experience across all media outlets.