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High-Value Content Key Driver of Demand Gen – Why is it so Hard

After thousands of engagements with marketers and serving millions of IT decision makers, we know there is no one silver bullet that assures your demand generation program is a success.   What continues to be true – and even more so today – is that delivering high value content remains the #1 expectation of IT decision makers and why audiences register and download.

CMO Spotlight :: Kendall Collins, Chief Marketing Officer for Salesforce.com

Kendall Collins is Chief Marketing Officer (CMO) of Salesforce.com, a company that delivers enterprise cloud computing solutions focused on customer relationship management, sales, and services for more than 73,000 customers.  Kendall has spent the past 15 years focused on software marketing and product development working with business customers and organizations to drive more value from their technology investments.  The CreateYourNextCustomer.com team  recently asked Kendall to share his i

Marketer Spotlight :: Erin Cresta, Director of Americas' Campaigns for HP Software

Erin Cresta, Director of Americas’ Campaigns, leads a team of marketing professionals focused on engaging and activating HP Software’s community of prospects and customers. Erin and her colleagues have focused on creating demand for HP products and solutions utilizing lead generation programs, while building their brand via relationship marketing. Not an easy task and one that takes constant tuning. We recently spoke with Erin to get her insights and tap into her experience.

Marketer Spotlight :: Marie Hattar, Vice President of Marketing, Borderless Networks for Cisco

Marie Hattar is the Vice President of Marketing, Borderless Networks for Cisco (http://www.cisco.com) and is responsible for setting and developing a strategic vision for products and services that span switching, routing, mobility, security, and application acceleration. Marie and her team have recently executed a number of global launch programs working with their colleagues around the world to leverage a central message around Borderless Networks.

Outlook 2010::Find out what companies will be spending on IT this year.

Download the results of InformationWeek Analytics’ Outlook 2010 survey.  Learn what 360 business
technology pros said about their plans for the year ahead.  There are some signs that IT spending will at least level off and that customer-facing and sales-supporting projects will be on the rise.

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CMO Spotlight:: Paul Dunay, Global Managing Director of Services and Social Marketing for Avaya

We are starting a new feature called CMO Spotlight; interviews with the top technology marketers. These features will give you insight into their big initiatives, dig into areas of expertise and identify new trends going on with tech marketers.

Our first interview is with Paul Dunay an award-winning marketer with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.