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Web 2.0: How to Get What You Don’t Pay For

Let me take you on a journey back in time… The year is 1997. I’m sporting my best mullet and stone-washed jeans and working at a B2B technology magazine, which has just launched a “Website” on this thing called an “Internet.”

News in the Age of Blogs

Publishers all over the country are wrestling with how to incorporate popular blog material into their Websites without losing credibility with advertisers.

It’s a toughie, because the siren song of the blogosphere is loud. If you build blogs into your network, so the Web 2.0 hype has it, the audience will come.

This Just In – Live Events Work

Hi. This is Jason Quesada, writing to you from the UBM TechWeb San Francisco headquarters with a breaking news story: Live Events Work! Yeah. I’m not kidding you. Events drive ongoing conversations with the market—which are crucial as we emerge from this economic recession.

Tagline Shmagline...

Some taglines are very clever and well thought out, but do they really have any impact?  As a marketer there was almost nothing better than doing the "tagline expedition." We were doing a "branding exercise" and sometimes had pretty nice budgets to do focus groups, surveys and all kinds of fun academic time wasting activities.  At the end of the day, no matter what, the company makes the tagline; the tagline doesn't make the company.  So honestly, I say, don't waste your time.

Download: 2010 Government IT Priorities

In InformationWeek's second annual Government IT Priorities report, we surveyed 154 federal IT pros on their progress meeting Obama administration objectives in areas such as open government, cloud computing, data center consolidation and project management. Our survey found that cyber security and security are by far the leading areas of focus.

Pragmatic Marketing – Good Advice

I am feeling inspired to share as we review 2010 YTD, second half ’10 projections and begin work on 2011 strategic planning. 

Put The Focus Back On Your Corporate Blog

In our rush to incorporate all of the must-have social media platforms, like Twitter, Facebook and LinkedIn groups, into our marketing initiatives we have lost focus on  arguably our most valuable asset -- the corporate blog. 

Throw IT/Business "Alignment" Out - Let's Synchronize to Support Growth Imperatives

I was sitting in Paris on the last day of a 3-day partner enablement event when Informatica's IT Director Eric Johnson said some words I hadn't really thought of, but jarred me. He was asked to talk about the world of the IT buyer, what his pains are, how people should approach him and what real partnerships mean.

CMO Spotlight:: Lisa Arthur, CMO, Aprimo

Lisa Arthur is CMO of marketing automation provider Aprimo.  Lisa has more than 25 years of real-world marketing experience in both B2B and B2C marketing serving as CMO and marketing advisor to some of the top tech brands including Akamai and Oracle.  Her metrics-based, strategic approach to marketing with a focus on the customer has inspired her work.  In her current CMO role @ Aprimo, Lisa and her team have embarked on a very creative app