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Leveraging the Windows 7 Launch

More than 75% of IT execs surveyed by Goldman Sachs say they intend to upgrade their companies to Windows 7, which is an almost four-fold increase over the dismal 20% penetration Microsoft achieved for Vista. Clearly, CIOs are confident – even in the current challenging economic environment – that Windows 7 will deliver great business value to their companies.

Do Your White Papers Suck?

Plain and simple, white papers have become synonymous with “brochureware” by most Professional IT buyers. Don’t get me wrong, they are an incredibly important source of information and used by IT professionals every day to get smart and up to speed. In fact, 76% of IT pros use them every week, according to InformationWeek’s latest White Paper Marketing Best Practices research.

New Education Based Video Formats

At TechWeb TV, we’ve been experimenting with several new video formats. Not just because we can, but because we believe that every content type (text, photos, blogs, social media, audio/podcasts and video) should be maximized for it's express purpose, as well as integrated for a multi-media view of information.

Big & Small Marketing Ideas That Work

Last week, I had the pleasure of spending time with 20 very sharp tech marketing executives in a ½-day working session in Silicon Valley. The agenda was simple: discuss marketing best practices, what’s working, and share ideas. While there was much Marketing Therapy and intervention, it was an awesome reminder how many smart ideas are at work – even in a whacky economy.

Your Marketing ADD Fix: That Smaller Budget

In my last entry (Bull’s Butt or Bull’s Eye), I discussed how not only focusing on the wrong activities, but also performing them in a redundant manner, was the best way to become redundant (and easily replaceable). When business is bustling and budgets grow, we typically experience “marketing attention deficit disorder” -- not having enough time to focus on all the activities we’re taking on. So, now is an opportune moment to make some fixes for the better.

Video Research

TechMarketing_bpPart of the Tech Marketing::Best Practices Research Series

Hey Marketing: Be Sales’ Wingmen

Let’s cut to the chase – many large and small organizations still have major marketing and sales alignment issues (sometimes called “power struggles”) when it comes to operating philosophies and delivering value as collaborators (1+1 is supposed to equal 3 not just 2).